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Maintain an open mind. They possess the strength and determination to transform the creative results of their vision, their entrepreneurial spirit, and their courage into world-class brands.
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Are dynamic. They attach importance to innovation and creativity, are committed to research and development, and reject bureaucracy, defeatism, and resistance to change.
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Bear a sense of responsibility towards society. They are respectful of the environment and strive to create material and moral added value for all their stakeholders.
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Are committed to national values out of an awareness of the importance of deriving strength and meaning from the past as they advance down the path that leads to the future. The identify with family and moral values and oppose bigotry and reactionism.
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Believe that the key to success is productive, disciplined, planned effort.
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Add value to employees’ efforts. They provide employees with opportunities for professional training and progression and reward their successes.
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Are respected, consistent, strong, honest, and trustworthy.
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Strive to be the best in whatever activity they involve themselves in. They focus on results while never sacrificing quality in their products and services.
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Understand the importance of participatory, fair, and democratic management and of the need for institutionalization. They have organizational structures that are open to criticism and capable of learning.
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Believe in the power of teamwork, synergy, and communication to create a pleasant working environment.
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Are customer-focused. They identify the market’s needs and expectations and guide their production accordingly.
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Give importance to cleanliness and orderliness. They encourage frugality and combat wastefulness.
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Give importance to people. They support sharing and reject selfishness and greed.
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